| 关于博客产品属性的探讨 |
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| 引用本文： | 许艳,朱开悉.关于博客产品属性的探讨[J].湖南商学院学报,2008,15(2):5-9. |
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| 作者姓名： | 许艳 朱开悉 |
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| 作者单位： | 南华大学,经济管理学院,湖南,衡阳,421001;湖南商学院,科研处,长沙,410205 |
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| 摘 要： | 博客是由博客作者和托管服务商的劳动共同完成的,因此博客可以看作一种劳动产品.在这一基础之上,文章讨论了博客产品属性的复杂性即博客应该属于私人产品还是公共产品.对于博客产品的物质形态来说,博客是公共产品;对于博客的服务来说,博客是准公共产品;对于博客产品负载的"注意力资源"来说是私人物品.博客之所以能在一定程度上在市场交换并成为一种商品.并不是因为博客的物质形态,而是因为附着在媒介产品上的服务项目或"注意力资源".正是由于这种私有性,才使得博客具有了商业化运作的可能.
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| 关 键 词： | 博客产品 博客商品 博客资源 商业化运作 |
Analysis about the Attribute of Blog |
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| XU Yan,ZHU Kai-xi.Analysis about the Attribute of Blog[J].Journal of Hunan Business College,2008,15(2):5-9. |
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| Authors: | XU Yan ZHU Kai-xi |
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| Institution: | XU Yan ZHU Kai-xi(1.School of Economics , Management,Nanhua University,Hengyang,Hunan 421001,2.Hunan Business College,Changsha 410205) |
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| Abstract: | Blog can be regarded as the product of labor because it is completed by blogger and BSP.Based on this theory of blog,this paper discusses the complexity of blog's product attribute,that is,whether blog belongs to private product or public product.As to substance modality, blog belongs to public kind;To the service provided by blog,it belongs to non-public goods.To the Notice Resources loaded by blog,it belongs to private goods.To some degree,blog can be exchanged in the market owing to the Notice Resources ... |
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| Keywords: | blog product private goods public resources commercialized operation |
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