| 我国高校体育营销的可行性分析 |
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| 引用本文： | 邹飞鹏,卢金逵.我国高校体育营销的可行性分析[J].中国市场,2008(36):126-127. |
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| 作者姓名： | 邹飞鹏 卢金逵 |
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| 作者单位： | 江西财经大学体育学院 |
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| 摘 要： | 目前,我国高校体育赞助市场还很不完善,高校体育营销运作很不规范,针对高校体育营销理论的专题研究较欠缺。通过对制约我国高校体育营销事业发展的因素的分析,力图提出一些推进我国高校体育赞助工作的营销策略,供高校在开展体育营销活动时作为参考。
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| 关 键 词： | 高校体育 体育营销 营销策略 |
The Feasible Analysis of University Sports Marketing in China |
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| Zou Feipeng,Lu Jinkui.The Feasible Analysis of University Sports Marketing in China[J].China Market,2008(36):126-127. |
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| Authors: | Zou Feipeng Lu Jinkui |
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| Institution: | Zou Feipeng Lu Jinkui (Pysical Education College,Jiangxi Finance , Economy University) |
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| Abstract: | At present,however,there are lots of problems in Chinese university sport sponsorship market.In addition, there is lack of theoretical researches on it.The author analyzes the restrict five factors of university sport sponsorship,and brings out some marketing strategies as advices to those universities that prepare to carry out sport sponsorship marketing. |
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| Keywords: | university sports sports marketing marketing strategy |
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