| 绿色营销:旅行社营销战略新观念 |
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| 引用本文： | 周国忠.绿色营销:旅行社营销战略新观念[J].桂林旅游高等专科学校学报,2003,14(2):70-74. |
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| 作者姓名： | 周国忠 |
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| 作者单位： | 浙江旅游职业学院,浙江,杭州,311231 |
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| 摘 要： | 基于可持续发展要求，提出旅行社绿色营销的新战略现；强调旅行社作为旅游业的先导应担负起生态责任；分析了绿色营销对旅行社经营的重要性；指出我国旅行社企业在绿色营销过程中存在的普遍问题；并初步探讨了旅行社实现绿色营销战略的途径。
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| 关 键 词： | 绿色营销 旅行社 营销战略 可持续发展 旅游市场 |
| 文章编号： | 1008-6080(2003)02-0070-05 |
| 修稿时间： | 2003年1月12日 |
Green Marketing: New Concept for Travel Service's Marketing Strategy |
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| ZHUO Guo-zhong.Green Marketing: New Concept for Travel Service''''s Marketing Strategy[J].Journal of Guilin Institute of Tourism,2003,14(2):70-74. |
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| Authors: | ZHUO Guo-zhong |
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| Abstract: | On the basis of sustainable development, the article suggests a new strategic idea for travel service's green marketing; emphasizing that as a leading enterprise in tourism, the travel service should take the responsibility of ecology; analyzing the importance of green marketing for travel service; pointing out the problems existing among travel services in China while promoting green marketing; at the same time, it discusses strategic methods for realizing green marketing in travel service. |
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| Keywords: | travel service green marketing sustainable development |
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