地方政府加强指导中小企业商标工作的原因分析

注册商标具有商标专用权,是企业宝贵的无形资产。而我国为数众多的中小企业商标工作却极其薄弱,突出表现在大量中小企业无注册商标。地方政府要从培育自主国际知名品牌、提升国家国际竞争力的战略高度,切实落实服务型政府理念,从商标设计、注册、规范化使用与管理等方面为中小企业商标工作提供服务。

Cause Analysis of Local Governments'' Strengthening Guidance to the Trademark Work of SMEs

Registered trademark has the exclusive right to use, is a valuable intangible assets of enterprises. But, in China, the work of trade mark is extremely weak in a large number of SMEs, especially many SMEs have no registered trademarks. From cultivating their own international well-known brands, local governments should carry out the belief of service-oriented government, offer their services for SMEs, in the trademark design, registration, standardization of the use and management, and so on, from the natio...