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Guidelines for effective strategy in African markets: Lessons and extensions from SMS publications |
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| Authors: | Adetunji Adegbesan Will Mitchell Benedikt Wahler |
| Affiliation: | 1. Lagos Business SchoolPan‐Atlantic University;2. University of TorontoRotman School of Management;3. Ampion.org / Roland Berger Strategy Consultants |
| Abstract: | |
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