|
|||||
|
|
Expectancy-value attitude models an analysis of critical measurement issues |
|
| Authors: | Richard P Bagozzi |
| Abstract: | Criteria for scaling beliefs and evaluations in the Fishbein model are considered, and a procedure is developed and illustrated for the proper test of multiplicative models. Hierarchical regression is shown to be a valid method for testing interaction hypotheses even when measures are only interval or ordinal scaled. |
| Keywords: | Author's address: Professor R Bagozzi Stanford University Graduate School of Business Stanford California 94305 U S A |
| 本文献已被 ScienceDirect 等数据库收录！ | |