内部市场化在质量控制中的应用

企业内部质量控制困难,传统的质量检测往往也起不到应有的作用。采用内部市场化管理可以有效地解决这个问题。内部市场化管理是把市场概念引入企业内部,将每一道工序视为上一道工序的客户。文章深入阐述了内部市场化的概念及内涵,具体操作及应注意的几个问题。

Application of internal marketing in quality control

Internal quality control is difficult to companies. Traditional quality control methods is ineffective. Internal marketing management mechanism is a good choice. The mechanism is learned from traditional marketing concept. It regards each step as the customer of the upper step. The article introduces the concept of the internal marketing management mechanism and it's operation and cautions.