| 网络易物的发展及盈利模式创新探析 |
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| 引用本文： | 袁建宇.网络易物的发展及盈利模式创新探析[J].江苏商论,2012(9):66-68,72. |
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| 作者姓名： | 袁建宇 |
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| 作者单位： | 天津商业大学商学院 |
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| 基金项目： | 天津商业大学青年基金项目,基金项目号:101104 |
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| 摘 要： | 易物随着互联网的发展在2006年又迅速崛起,但在不断发展中易物的主要盈利仍以广告为主,本文通过从高度细分客户、企业间密切合作、信息平台中介和增值服务等几个方面展开论述易物的多角化盈利模式,帮助易物解决单一盈利模式带来的发展困境。
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| 关 键 词： | 易物 盈利模式 电子商务 易物平台 |
Analysis on the development of Internet Exchange and innovation of profit model |
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| Yuan Jianyu.Analysis on the development of Internet Exchange and innovation of profit model[J].Jiangsu Commercial Forum,2012(9):66-68,72. |
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| Authors: | Yuan Jianyu |
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| Institution: | Yuan Jianyu(Business college,Tianjin University of Commerce) |
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| Abstract: | The barter rose sharply in 2006 as the development of the internet.But it was profitable mainly due to the advertisement in the course of continuous development.This article discusses the diversification of the barter profit model from the aspects of high degree of customer segments,close cooperation between enterprises,information platform for intermediaries and value-added services to help barter to solve the development trouble derived from single profit model. |
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| Keywords: | Barter profit model e-business barter platform |
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