经营战略形态的组成项目研究

经营战略强调的是多元化企业中的各SBU或单一业务的企业在特定产业领域中的生存、竞争与发展之道,因此在战略层级中处于承上启下的关键位置。但当前对经营战略分析过于偏重于工具如SWOT分析或偏重于针对某个特定公司和产业来进行,缺乏整体性。分析经营战略应立足于其本质即描述特定业务当前的经营战略形态和未来某一时间点该经营战略形态的变化情况,战略形态则通过一些项目来共同描述,这样的分析不但思路简明清晰,而且考虑全面,能有助于提升企业经营战略管理的有效性。

Research on Component Items of the Form of Business Strategy

In each SBU of diversified company or a single business enterprise,business strategy emphasizes the road of survival,competition and development in the field of specific industry,so it stands at the nexus of key position in the strategic level.But currently,the analysis of business strategy emphasizes too much on tools,for example SWOT analysis,or on specific enterprise and industry,so it is short of integrity.The analysis of business strategy should be based on its essence,that means describing the current forms of business strategy in the particular industry and the situation of its changing at sometime in the future,and the form of strategy can be described through some items.This kind of thinking is simple and clear as well as considering overall,further more,it can contribute to enhancing the effectiveness of business strategy management in enterprises.