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广西企业如何挖掘会展活动中的竞争情报
引用本文:刘移山.广西企业如何挖掘会展活动中的竞争情报[J].企业科技与发展,2009(12):9-10,15.
作者姓名:刘移山
作者单位:广西科技情报研究所,广西南宁530022
摘    要:会展活动充满着十分活跃的情报信息,在会展中可以了解行业技术发展的概貌、同行之间的策略以及相关产业的关联。利用会展开展竞争情报活动,往往达到事半功倍的效果,是收集竞争情报信息不容忽视的手段。通过加强对广西企业参会前的培训,挖掘会展活动中的情报资源,提高企业利用会展活动开展情报工作的能力。对提高广西企业特别是广西中小企业竞争力等都具有重要的意义。

关 键 词:会展经济  竞争情报  情报挖掘

How Enterprises in Guangxi to Unearth the Competitive Intelligence and Information during Exhibitions
Authors:LIU Yi-shan
Institution:LIU Yi-shan ( Guangxi Science and Technology Information Research Institute, Nanning Guangxi 530022)
Abstract:Exhibition is an activity that is involved a number of intelligence and information. The profile of industry technology development, the strategies between the peers and the relations of related industries could be attained, according to exhibitions. Utilizing them to promote the activities of intelligence and information would do more with less effort, which is also an inevitable means to collect competitive intelligence and information. It is meaningful for enterprises in Guangxi, especially for those small and medium-sized enterprises to strengthen the pre-exhibition training for enterprises in Guangxi, unearth the intelligent resources during exhibitions, and improve the enterprises' competitive strength.
Keywords:exhibition economics  competitive intelligence  intelligence mining
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