基于网络-制度-资源范式的企业绿色竞争优势生成机制

整合竞争优势理论、网络理论和新制度主义理论,提出了网络-制度-资源综合范式下的企业绿色竞争优势生成机制三维模型,指明了企业绿色竞争优势的3个维度——战略网络结构、节能环保制度下的环境合法和绿色资源,指出了中国企业绿色竞争优势塑造的两条具体路径,建立了社会资本与企业绿色竞争优势生成的关系模型。利用问卷调查数据,实证分析了社会资本对绿色竞争优势获取的直接效应。最后提出中国企业塑造绿色竞争优势的具体对策建议。

Formulation Mechanism of Green Competitive Advantage of Firm Based on Network-Institution-Resource Paradigm

Based on the theories of competitive advantage,network and new institutionalism,this paper proposes a three-dimensional model for the formulation mechanism of green competitive advantage under the network-institution-resource paradigm. It indicates three dimensions of green competitive advantage,namely strategic network structure,environmental legitimacy of energy-conserving and environment-protective institution,and green resource. And it points out two specific paths of building green competitive advantage for China＇s companies,and constructs the relational model for the formulation of social capital and green competitive advantage. Then it empirically tests the direct effect of social capital on green competitive advantage by using the survey data. Finally, it advances measures and suggestions for building green competitive advantage for China＇s companies.