| 供货频次和需求配比视角下的供应链最优价格决策 |
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| 引用本文： | 马万勋,雷勇,邹艳,蒲勇健.供货频次和需求配比视角下的供应链最优价格决策[J].技术经济,2014,33(10):113-118. |
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| 作者姓名： | 马万勋 雷勇 邹艳 蒲勇健 |
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| 作者单位： | 1. 重庆师范大学经济与管理学院,重庆,401331
2. 重庆大学经济与工商管理学院,重庆,400044 |
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| 基金项目： | 教育部人文社会科学研究青年基金项目“多阶段群体决策的博弈过程分析与偏好信息集结” |
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| 摘 要： | 以供货频次和需求配比为视角,构建了一个供应链动态博弈模型,研究了在需求方为先决策者和供应方为先决策者两种情形下供应链系统的最优价格决策机制,分别给出了两种情形下的最优价格决策方案,指出产品是最优价格决策中的根本性影响因素。
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| 关 键 词： | 供应链 价格决策 供货频次 需求配比 |
Optimal Pricing Decision of Supply Chain from Perspective of Delivery Frequency and Demand Allocation |
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| Ma Wanxun,Lei Yong,Zou Yan,Pu Yongjian.Optimal Pricing Decision of Supply Chain from Perspective of Delivery Frequency and Demand Allocation[J].Technology Economics,2014,33(10):113-118. |
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| Authors: | Ma Wanxun Lei Yong Zou Yan Pu Yongjian |
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| Institution: | Ma Wanxun ,Lei Yong ,Zou Yan ,Pu Yongjian (1. School of Economics ＆ Management,Chongqing Normal University,Chongqing 401331,China; 2. School of Economics ＆ Business Administration, Chongqing University,Chongqing 400044, China) |
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| Abstract: | This paper constructs a dynamic game model of supply chain from the perspective of delivery frequency and demand allocation,and studies the optimal pricing decision mechanism of supply chain respectively in two cases that the demander or the suppliers is the first decisionmaker,and obtains the decision-making solutions of optimal price in these two cases,and points out that the product is the fundamental factor influencing optimal pricing decision. |
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| Keywords: | supply chain pricing decision delivery frequency demand allocation |
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