Predictive performance of self-explicated,traditional conjoint,and hybrid conjoint models under alternative data collection modes |
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Authors: | Ishmael P Akaah |
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Institution: | (1) Wayne State University, USA |
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Abstract: | Although data collection in conjoint analysis has traditionally involved the use of in-person interviews, recent years have
seen a trend toward the use of alternative data collection modes, including mail questionnaires and telephone interviews.
Since these alternative modes differ in environment, the author examines the predictive performance of conjoint models under
three data collection modes, i.e., in-person interviews, mail questionnaire, and telephone interviews. The results indicate
the conjoint models examined to be comparable in predictive, performance across the three data collection modes. |
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Keywords: | |
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