Gender differences in marketing styles |
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| Authors: | Lewis T Cunningham III B Wade Brorsen Kim B Anderson Emílio Tostão |
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| Institution: | Food and Agribusiness Lending Group, Bank of Oklahoma, Kansas City, MO 64156, USA;Department of Agricultural Economics, Agricultural Hall, Oklahoma State University, Stillwater, OK 74078, USA;Division of Agricultural Economics, Faculty of Agronomy and Forestry Engineering, Eduardo Mondlane University, P.O. Box 257, Maputo, Mozambique |
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| Abstract: | Recent research has found that men trade stocks more frequently than women and receive a lower price as a result. The behavioral finance literature attributes this greater trading activity to men's overconfidence. Women's lack of overconfidence and past agricultural economics research suggest the possibility that women may be better at marketing grain than men. This article uses actual transactions of farmers marketing wheat and also finds that men trade more often than women. Women also sell two weeks later in the marketing year. There is no direct effect of gender on price received, but by storing longer women receive 1.4 cents/bushel less than men, on average. In contrast to the arguments in previous research, we argue that men's greater number of trades can be better explained by men enjoying trading rather than by overconfidence. |
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| Keywords: | D80 J16 Q12 |
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