Researcher Interaction Biases and Business Ethics Research: Respondent Reactions
to Researcher Characteristics |
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Authors: | Anthony D Miyazaki Kimberly A Taylor |
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Institution: | (1) Department of Marketing, Florida International University, University Park, RB 307B, 11200 SW 8 Street, Miami, FL, 33199, U.S.A. |
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Abstract: | The potential for biased responses that occur when researchers interact with their study participants has long been of interest
to both academicians and practitioners. Given the sensitive nature of the field, researcher interaction biases are of particular
concern for business ethics researchers regardless of their preference for survey, experimental, or qualitative methodology.
Whereas some ethics researchers may inadvertently bias data by misrecording or misinterpreting responses, other biases may
occur when study participants’ responses are systematically influenced by the mere introduction of researchers into the participants’
environment. Although substantial empirical research has been conducted on the general topic of researcher interaction biases,
none has focused specifically on business ethics research. In order to remedy this lack of empirical substantiation in the
field, we review the related literature on researcher interaction biases, present an empirical example of how such biases
can influence research results in an experiment assessing reactions to insurance fraud, and discuss the implications for business
ethics research. |
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Keywords: | interviewer bias methods bias research methods insurance fraud |
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