手机RSS新闻赢利模式初探

近年来中国传统报业效益急剧下滑,国家开始实行推进数字报业发展战略,其中,手机报是报社发展的重点之一,但是由于盈利率普遍很低,严重制约了其发展步伐。其中主要的原因是业务单一,没有能够走出一条独立发展的道路。只有发展手机RSS新闻模式,以广告作为主要收入来源,才能从根本改变局面,促进数字报业发展。

Probing into mobile phone RSS news revenue model

Chinese traditional medias profit has be en dropping off rapidly, so the nation began to carry out the digital media development strategies. Mobile newspaper is one of the focuses which newspaper office develops. But the low profit rate results in the restriction of its development. One of the important reasons is that the medias business is single. They cannot develop independently. Only they develop. The mobile media RSS pattern which use advertising as a major source of income that they can change the situation at all. In this way, they can promote the development of digital newspapers.