| 目的地品牌战略导向下的旅游资源融合——以遵义地区为例 |
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| 引用本文： | 禹玉环,冯斌.目的地品牌战略导向下的旅游资源融合——以遵义地区为例[J].生态经济(学术版),2011(7). |
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| 作者姓名： | 禹玉环 冯斌 |
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| 作者单位： | 遵义师范学院历史系; |
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| 基金项目： | 贵州省教育厅高校人文社会科学青年课题(09QN004) |
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| 摘 要： | 遵义旅游资源得天独厚,但旅游业发展现状与资源条件严重不符。面对现代旅游市场的发展变化,遵义旅游目的地品牌呈现空心化趋势,缺乏对品牌形成有效支撑的旅游产品。以旅游地品牌塑造为纽带,剖析遵义自然与文化旅游资源的融合关系,创新旅游产品与服务,以期为遵义旅游产业的提质增效提供借鉴。
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| 关 键 词： | 遵义 目的地品牌 资源融合 |
A Destination Brand Strategy-Oriented Fusion of Tourism Resources:a Case Study of Zunyi |
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| YU Yuhuan,FENG Bin.A Destination Brand Strategy-Oriented Fusion of Tourism Resources:a Case Study of Zunyi[J].Ecological Economy,2011(7). |
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| Authors: | YU Yuhuan FENG Bin |
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| Institution: | YU Yuhuan,FENG Bin(Department of History,Zunyi Normal College,Zunyi Guizhou 563002,China) |
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| Abstract: | Zunyi enjoys a nature-endowed advantage in tourism developing,but the situation of Zunyi's tourism industry doesn't coincide with its resource advantages.As the changing of tourism market,Zunyi's destination brand gets lack of support.Through the building of destination brand,the paper analyses the fusion relation between Zunyi's natural resources and cultural resources,creates tourism product and service in order to devote to improve the quality and efficiency of Zunyi's tourism industry. |
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| Keywords: | Zunyi destination brand resource fusion |
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