| 企业声誉与消费者忠诚度关系浅析 |
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| 引用本文： | 魏洪茂.企业声誉与消费者忠诚度关系浅析[J].企业技术开发,2009,28(12):102-102,106. |
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| 作者姓名： | 魏洪茂 |
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| 作者单位： | 福州海峡职业技术学院,福建福州350000 |
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| 摘 要： | 企业声誉可以直接影响消费者对其企业产品的购买决策和产品忠诚度。因此其受到越来越多企业的重视,文章对企业声誉的构成及应遵守的原则进行了分析。
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| 关 键 词： | 企业声誉 消费者 忠诚度 |
Corporate reputation and consumer loyalty Relations Analysis |
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| Abstract: | The reputation of a corporation will directly influence the purchase decision and loyalty of customers to its products.Therefore,more and more corporations are paying great attention to the reputation.The factors which affect corporation's reputation. |
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| Keywords: | corporation reputation customer loyalty |
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