| Abstract: | The disadvantage faced by low-income food consumers has long been recognized, with such groups likely to pay more for their food products, which are commonly limited in terms of range and quality. Such disadvantage stems not only from economic constraints, but also from geographical, sociodemographic and infrastructural factors, such as low car ownership levels (which limit mobility), age, family structure and infirmity. Issues of access and mobility are especially pertinent given that the majority of U.K. food retailers have sought to achieve increased market share through the pursuit of economies of scale, the inherent benefit of high margin maintenance, large format development and the relocation to edge-of-town/out-of-town and affluent suburban sites. To date, little attention in the form of research has been directed to examining strategies adopted by those on low incomes to address such circumstances. This paper outlines the initial findings of a wider longitudinal study that examines the activities of food co-operatives and food groups within the Glasgow area, which are run by, and are for the benefit of, those on low incomes. Through semi-structured interviews with relevant local government departments and funding bodies, management committees and volunteers involved in the daily operation of food groups, the initial aim was to identify the operational and organizational characteristics of food cooperative initiatives. The next stage was to determine what those involved perceived as the contribution made to the members and wider community, and finally, future opportunities for food cooperatives were identified. The results therefore, provide an invaluable insight, not only into the workings of food co-operatives, but also into the experience of those on low incomes in respect of food shopping. The research findings, perhaps ironically, provide a possible strategic direction for food retailers who, in the face of traditional market saturation, must identify new market growth opportunities within areas that they have previously neglected. |
