Responding to Agenda 21: purchase and waste behaviour and the introduction of weight-based billing – a case study

In many societies unsustainable consumption patterns are currently being recognized as a critical problem receiving increasing public attention. Communities in many parts of the world are responding to United Nations Agenda 21 by attempting to increase public awareness about the necessity of increasing recycling, by increasing fees and taxes on products that are harmful to the environment, by introducing re-use systems, and by changing legislation. These are just a few examples of the kinds of measures that are being employed in an attempt to move towards an ecocyclic society. This article reports a case study from a Swedish municipality, Varberg, and the focus is on the relationship between household routines related to purchases of everyday commodities and waste management. In 1994, Varberg introduced a weight-based billing system for household waste and at the same time a green shopping campaign was launched by the authorities. The article reports findings from a study of 39 households, located in two different areas, a town area with rented apartments and a suburban area with owner occupied, one-family houses. Data have been obtained through interviews and weighing of household waste. Results show that there are important differences between these areas with respect to awareness of the information launched in the campaign, knowledge of the goals of the campaign and in the manners in which dwellers felt affected by the message conveyed. Households in the suburban area, for instance, had a better knowledge of green labels and what they stand for. There are also clear differences in concrete actions that can be taken by those living in the two areas. In the area with rented apartments, weight-based billing for the individual household is not possible, nor is composting a viable alternative. For the suburban families living in their own houses, there are a broad set of measures that could be taken to modify purchase behaviours and waste management towards more environmentally friendly alternatives.