乡村旅游经营实体创业影响因素研究

在乡村旅游开发中,开办小型经营实体是社区参与的最主要形式,其健康发展直接影响到乡村旅游开发目标的实现.通过在广西乡村旅游地区对乡村旅游经营者创业影响因素的实地调查,经T检验和因子分析,得出乡村旅游经营实体创业受增加经济收入、自我实现、家庭生活需要、兴趣爱好、外部支持和投资风险的综合影响,并且随创业者个体差异、实体差异在多方面表现出显著不同.

A Study on the Influencing Factors of Starting Rural Tourism Businesses

In the development of rural tourism, starting small-scale business is the most popular form of community participation. Their healthy growth is critical to the fulfillment of its developing objective. Based on the field investigation on the influencing factors of rural tourism managers across Guangxi rural areas, the paper obtains comprehensive influences including their increased income, self-fulfillment, needs of family life, interest and hobby, external support and investment risk after T-test and factor analysis. With the individual difference of the start-ups, we can find significant disparity of their businesses.