P. Skålén, Managing Service Firms: The Power of Managerial Marketing , Routledge, London/New York (2010) ISBN 978-0-415-47326-2 185 pp., hardback.期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

P. Skålén, Managing Service Firms: The Power of Managerial Marketing , Routledge, London/New York (2010) ISBN 978-0-415-47326-2 185 pp., hardback.

Authors:	Peter Svensson

Affiliation:	^a Department of Business Administration, School of Economics and Management, Lund University, P.O. Box 7080, SE-220 07 Lund, Sweden

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