金融危机视角下中小物流企业发展策略研究

在金融危机下，物流需求急剧萎缩，物流市场规模增长放缓，再加上物流企业运营成本的提高，我国中小物流企业的生存发展面临困境。针对我国中小物流企业的发展现状．从宏观外部环境和企业自身内在两个方面分析中小物流企业发展存在的问题，并针对中小物流企业自身特点，中小物流企业应从提高服务质量，寻找稳定的合作伙伴、进行公司内部整顿三个方面增强自身现有优势；从发展专业物流、并购重组、加快业务转型调整三个方面寻找新的发展。

Research on the Development Strategy of Small and Medium-sized Logistics Enterprises under the Background of Financial Crisis

Under the circumstances of the financial crises, with the rapid recession of logistics demand, slow growth of logistics market scale and higher cost of logistics enterprises. Small and medium logistics enterprises face the challenges to survive and develop. Based of actual condition of small and medium logistics enterprises, this passage analyzes these enterprises＇ existing problems from two aspects： surrounding environment and interal factors. Small and medium-sized logistics enterprises should improve themselves from raising qualities of services, finding a stable partner and deepening the internal reform. Basides, they can seek new development from professional logistics, annexation and reorganization.