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提升企业内刊办刊水平的思考
引用本文:张军.提升企业内刊办刊水平的思考[J].无锡商业职业技术学院学报,2013(5):105-108.
作者姓名:张军
作者单位:中国船舶重工集团公司第七一七研究所,湖北武汉430223
摘    要:企业内刊在传达企业价值理念,加强工作交流中发挥着越来越重要的作用。只有充分认识企业内刊的作用,直面办刊中有待改进的问题,不断创新办刊的方式方法,进一步提升企业内刊的办刊水平,不断扩大内刊的影响力和感召力,从而有效提升单位的宣传工作水平,企业内刊才能真正为企业改革发展营造良好舆论氛围.助力企业科学发展、健康发展。

关 键 词:内刊  办刊水平  策略

How to Improve the Quality of Enterprises' Internal Publications
ZHANG Jun.How to Improve the Quality of Enterprises' Internal Publications[J].Journal of Vocational Institute of Commercial Technology,2013(5):105-108.
Authors:ZHANG Jun
Institution:ZHANG Jun (717 Research Institute of China Shipbuilding Industry Corporation, Wuhan,430223, China)
Abstract:The enterprises' internal publications play a more and more important role in expressing theirideas and values and facilitating internal communication. The enterprises', sound and scientific development relies much on their publicity work and favorable public opinion environment. This paper discusses strategies for improving the quality of internal publications. The important role of the enterprises' internal publications should be recognized, difficulties and problems in editing and publishing internal journals should be dealt with directly and strong-heartedly, new methods should be tried in running publications, and the publica- tions' influential and contagious power should be strengthened gradually.
Keywords:internal publications  publication quality  strategies
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