| 客户关系管理项目的模糊综合评价 |
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| 引用本文： | 杨洪涛,李桂君.客户关系管理项目的模糊综合评价[J].商业研究,2006(10):90-92. |
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| 作者姓名： | 杨洪涛 李桂君 |
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| 作者单位： | 1. 华东理工大学,工商经济学院,上海,200237
2. 中央财经大学,投资经济系,北京,100081 |
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| 摘 要： | 客户关系管理(CRM)项目的成功率较低,对企业来说有较大风险,在实施之前,对CRM项目进行评价是十分必要的。通过分析研究,建立客户关系管理项目的综合评价指标体系,提出运用模糊数学对客户关系管理项目进行评价的方法。
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| 关 键 词： | 客户关系管理 评价指标体系 模糊综合评价 |
| 文章编号： | 1001-148X(2006)10-0090-02 |
| 收稿时间： | 05 25 2005 12:00AM |
| 修稿时间： | 2005年5月25日 |
Fuzzy Comprehensive Evaluation on Project Customer Relationship Management |
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| YANG Hong-tao,LI Gui-jun.Fuzzy Comprehensive Evaluation on Project Customer Relationship Management[J].Commercial Research,2006(10):90-92. |
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| Authors: | YANG Hong-tao LI Gui-jun |
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| Institution: | 1. School of Business and Economics, East China University of Science and Technology, Shanghai 200237, China; 2. Department of Investment , the Central Unitersity of Finance and Economics, Beijing 100081, China |
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| Abstract: | Since the project of Customer Relationship Management(CRM) is hardly to fufil,it brings risks to the enterprise.It is necessary to evaluate the project of Customer Relationship Management before implementing it.The indicator system of comprehensive evaluation on project of CRM is can be effective based on evaluation based-on fuzzy mathematics. |
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| Keywords: | customer relationship management evaluation indicator system fuzzy comprehensive evaluation |
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