| 营销战略的信息问题 |
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| 引用本文： | 吕洪兵,井浩涌. 营销战略的信息问题[J]. 吉林省经济管理干部学院学报, 2002, 16(3): 26-27 |
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| 作者姓名： | 吕洪兵 井浩涌 |
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| 作者单位： | 1. 大连理工大学,辽宁,大连,116028
2. 大连铁道学院,辽宁,大连,116028 |
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| 摘 要： | 营销战略是市场营销理论体系中的核心内蒙，信息在企业经营战略决策中举足轻重，因此，有必要讨论在博弈论框架下对信息的认识和信息价值以及信息在营销战略中的应用。
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| 关 键 词： | 信息问题 营销战略 博弈论 企业 |
| 文章编号： | 1009-0657(2002)03-0026-02 |
| 修稿时间： | 2002-02-25 |
Information Question in Marketing Strategy |
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| Lu Hongbing ,Jing Haoyong. Information Question in Marketing Strategy[J]. Journal of Jilin Province Economic Management Cadre College, 2002, 16(3): 26-27 |
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| Authors: | Lu Hongbing Jing Haoyong |
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| Affiliation: | Lu Hongbing 1,Jing Haoyong 2 |
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| Abstract: | Marketing strategy is the most important component,which plays a leading role in the marketing.Information has great function in every aspect of company.Especially,it holds the balance in the strategic decision of company.It is necessary for us to discuss this thesis advances informational value composing essential factor of marketing strategy from a degree of strategic decision by using game theory. |
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| Keywords: | Marketing strategy Information Game theory Signals |
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