| 试析水产品绿色营销 |
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| 引用本文： | 胡月英.试析水产品绿色营销[J].特区经济,2007(7):253-255. |
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| 作者姓名： | 胡月英 |
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| 作者单位： | 安徽科技学院,管理学院,安徽,凤阳,233100 |
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| 基金项目： | 安徽科技学院重点学科建设课题 |
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| 摘 要： | 21世纪是一个充满机遇与挑战和斗智的营销时代,以人类可持续发展为宗旨的绿色营销更是各行业新时代的营销主流。本文主要从我国水产品绿色营销的现状入手,深入分析了目前我国水产品绿色营销存在的突出问题及其原因,提出了促进我国水产品绿色营销的对策与建议。
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| 关 键 词： | 水产品 绿色营销 水产企业 |
On aquatic product's green marketing |
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| Hu Yue Ying.On aquatic product''''s green marketing[J].Special Zone Economy,2007(7):253-255. |
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| Authors: | Hu Yue Ying |
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| Abstract: | 21 century, is filled with the opportunity and the challenge and fights wisdom the marketing time, take the human sustainable development as the objective green marketing is various professions new times marketing mainstream. This article is for the purpose of through adding aquatic product green marketing related theory, content and our country aquatic product green marketing present situation and the implementation aquatic product green marketing necessary elaboration; Further analyzes the present our country aquatic product green marketing existence the prominent question and its the reason. Then, taking about countermeasure of proposing solving these problems |
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| Keywords: | aquatic product green marketing aquatic product enterprise |
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