湖南区域旅游形象定位与设计

本文认为,区域旅游形象的定位与设计是形象策划的重要因素,可以极大地促进区域旅游业、区域经济的发展和对外开放。区域旅游形象定位与设计必须遵循三个原则即创新原则、个性鲜明原则和优中选优原则。湖南旅游形象定位的支点应为奇山、圣水、名人、名城。文章提出,可充分运用现代手段,通过设计口号、歌曲、电影、电视风情片或MTV等,全方位宣传湖南的旅游形象,整合全省旅游资源,构建一个中心、一个龙头、六条精品线路、四个发展增长极和五个绿色休闲度假基地的旅游精品体系,全方位多渠道展示湖南区域旅游形象。

Location and Design of Hunan Regional Tourism Image

The strategy of location and design of regional tourism image, an impo rtant factor of image planning, is a branch of knowledge as well as an art. It c an greatly improve the developmetn of regional tourism industry so as to strengt hen the local economy and promote further opening to the outside world. The loca tion and design of regional tourism image should adhere to three principles, suc h as the principles of innovation, individualization, and competitive selection. The author also give some suggestions for the location and design of the region al tourism image of Human province.