Firm internationalisation within the Muslim world |
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Affiliation: | 1. UCL Institute of Education, United Kingdom;2. Tel Aviv University, Israel;1. Victoria University of Wellington, School of Marketing and International Business, P.O. Box 600, Wellington 6140, New Zealand;2. Otago University, Department of Marketing, P.O. Box 56, Dunedin, New Zealand;3. City University of Hong Kong, Department of Marketing, Academic Building 1, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong;1. Wake Forest University, Winston-Salem, NC 27109, United States;2. University of St. Thomas, Saint Paul, MN, United States;3. West Virginia University, Morgantown, WV, 26506, United States;4. University of Minnesota, Minneapolis, MN 55455, United States;5. Azrieli College of Engineering Jerusalem, Jerusalem, 9103501, Israel;1. Faculty of Business Administration, Lahore School of Economics, Lahore, Pakistan;2. School of Management, UNSW School of Business, University of New South Wales, Sydney 2052, Australia;3. Discipline of International Business, University of Sydney Business School, University of Sydney, Sydney, Australia;1. Curtin University, Curtin Business School, GPO Box U1987, Perth, Western Australia 6845, Australia;2. Curtin University, Faculty Humanities, GPO Box U1987, Perth, Western Australia 6845, Australia |
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Abstract: | Business transactions within the Muslim world have received only limited attention from International Business scholars. This exploratory study investigates whether a shared adherence to the Islamic tradition can reduce perceived cultural distance between countries, thus affecting the internationalisation pattern of firms. The experiences of six small- and medium-sized enterprises in the electronics and electrical (E&E) sector in northern Malaysia are presented. The findings suggest that a mutual affiliation to Islam among countries does contribute to reducing cultural distance, thus also affecting the path of firm internationalisation. |
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Keywords: | Islam Religion Internationalisation Culture Unity |
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