Knowing your boundaries: Integration opportunities in international professional service firms |
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Affiliation: | 1. Department of Management and International Business, College of Business Administration, Florida International University, 448 Mango Business Building, 11200 SW 8 Street, Miami, FL 33199, USA;2. Management and Quantitative Methods Department, College of Business, Illinois State University, Normal, IL 61790-5580, USA |
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Abstract: | This study presents three different business models (continuous, repetitious, and unique) identified in international professional service firms that pursue a transnational strategy. These business models have varying opportunities for global integration. We extend the integration–responsiveness framework by offering a framework for analyzing how to balance global integration with local responsiveness when pursuing a transnational strategy. By identifying the content, structure, and governance transactions of the three business models, we can determine when to pursue headquarters-initiated global integration and when to choose strategies that ensure local responsiveness and subsidiary competitiveness in local markets. |
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Keywords: | Business models Global integration International professional service firms Local responsiveness Transnational strategy Value creation processes |
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