Business under adverse home country institutions: The case of international sanctions against Myanmar |
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| Affiliation: | 1. International Business, Strategy and Entrepreneurship Department, Auckland University of Technology, 55 Wellesley Street East, Auckland Central, New Zealand;2. University of Leeds, UK;3. Uppsala University, Sweden;4. Aalto University, Finland;1. Georgia Institute of Technology, Atlanta, United States;2. Deutsche Bundesbank, Frankfurt, Germany;3. Technische Universität Darmstadt, Darmstadt, Germany;4. KOF Swiss Economic Institute, Zürich, Switzerland;5. CESifo, München, Germany |
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| Abstract: | We expand the institutional perspective of international business by exploring the range of institutions outside the host country that influence international business. We use a critical case, Myanmar, to explore the dynamics of institutional constraints and the reaction of business to such constraints. Our in-depth case analysis focuses on four industries for the period 1996–2011. On this basis, we develop the concept of ‘low profile strategy’ and propose a conceptual framework of home country pressures influencing multinational enterprises’ international operation, and the variation of their impact across industries and firms. This framework provides a foundation for future work on the extra-territorial effects of institutions in international business. |
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| Keywords: | Institutional perspective Home country environment Non-governmental organizations Foreign entry strategy Myanmar |
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