| 浅述CI设计与企业文化 |
| |
| 引用本文： | 李玉萍.浅述CI设计与企业文化[J].商业经济(哈尔滨),2007(11):106-107. |
| |
| 作者姓名： | 李玉萍 |
| |
| 作者单位： | 辽宁对外经贸学院 辽宁大连116052 |
| |
| 摘 要： | CI作为一种创造企业形象、增强企业形象影响力、改善企业管理的有效工具,已经被证明是一种功能强大的企业推进剂。CI系统构建的战略体系同企业文化各个层面密切相关。成功的企业正是在CI设计的过程中将企业文化与企业经营成功的相结合。
|
| 关 键 词： | CI设计 企业文化 企业形象 |
| 文章编号： | 1009-6043（2007）11-0106-02 |
| 收稿时间： | 2007-10-08 |
Preliminary Discussion on CI Design and Corporate Culture |
| |
| LI-Yuping.Preliminary Discussion on CI Design and Corporate Culture[J].Business Economy,2007(11):106-107. |
| |
| Authors: | LI-Yuping |
| |
| Abstract: | CI,an effective means to create corporate image,increase its influence and improve its management,has proved to be the functional propulsion.The strategic system of CI construction is closely related to all aspects of corporate culture.A successful corporate can successfully connect corporate culture to management in the process of CI design. |
| |
| Keywords: | CI design corporate culture corporate image |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
