| 顾客维系策略分析 |
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| 引用本文： | 李海华. 顾客维系策略分析[J]. 武汉市经济管理干部学院学报, 2005, 19(4): 53-55 |
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| 作者姓名： | 李海华 |
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| 作者单位： | 武汉工交职业学院,湖北武汉430025 |
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| 摘 要： | 激烈的市场竞争加大了企业发展新顾客的难度和成本，越来越多的企业转向于维系老顾客。因为老顾客能为企业带来巨大的利益。本文认为顾客维系应从良好的产品和服务、顾客关系数据库、顾客关系管理三个方面进行。
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| 关 键 词： | 顾客 产品 服务 数据库 顾客关系管理 |
| 文章编号： | 1009-2277(2005)04-0053-03 |
| 修稿时间： | 2005-09-20 |
On Strategy of Customer Maintaining |
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| LI Hai-hua. On Strategy of Customer Maintaining[J]. Journal of Wuhan Economic Administration Cadre's College, 2005, 19(4): 53-55 |
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| Authors: | LI Hai-hua |
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| Abstract: | Increasingly intense competition increases the difficulty and cost in attaining new customers.More and more enterprises turn to maintaining regular customers because they can bring greater profit margin for enterprises.This paper believes that good customer relationship can be maintained in the following aspects:good products and services,database of customer relationship and customer relationship management. |
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| Keywords: | customer product service database customer relationship management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
