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论重庆旅游纪念品的开发
引用本文:许颖.论重庆旅游纪念品的开发[J].重庆商学院学报,2003(5):103-104.
作者姓名:许颖
作者单位:重庆工商大学旅游学院,重庆400067
摘    要:旅游纪念品不仅可以增加旅游收入,而且还能宣传旅游目的地的形象。重庆的旅游纪念品开发尚处于初级阶段,因此,在进行设计开发时要体现地方特色、符合旅游活动的特征。

关 键 词:重庆  旅游纪念品  旅游收入  旅游目的地  旅游产品  品牌战略
文章编号:1008-6439(2003)05-00103-02
修稿时间:2003年5月30日

On development of Chongqing's tourism souvenir
XU Ying.On development of Chongqing''s tourism souvenir[J].Journal of Chongqing Institute of Commerce,2003(5):103-104.
Authors:XU Ying
Abstract:Tourism souvenirs not only increase tourism income of a city, but also popularize the fame of a city. Chongqing is now at its primary stage of tourism souvenir, so the tourism souvenirs should be of native feature, should meet the different needs of tourists and should go with relevant tourist activities while tourism souvenirs are designed and developed. A city's government department concerned should make efforts to propagandize its native tourism souvenirs, and should strengthen the administration of tourism souvenirs market as well.
Keywords:tourism souvenir  native feature  develop  administration  
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