基于品牌的投资模型及其现实解释

以品牌经济学为基础,在分析品牌与公司价值和投资关系的同时,建立了引入品牌的投资模型,并据此对相关的投资案例进行了理论分析和解释。最后提出"品牌—公司价格价值比"二维模型,以期对传统的投资理论研究有所丰富和完善。

An Investment Model Based on Brand and Interpretation of Reality

The value of the company depends on its future net cash flow.Because of excessive supply,the choice of consumer and the net cash flow for the company depend on the brand.This article starts with the influence of the brand to the choice of consumer,and raises an investment model based on brand.This article also gives an explanation of the Buffett's investment and gives a model of "brand-the ratio of price to value".This study enriches and improves the traditional investment theory.