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Changing roles and values of female consumers in China
Authors:Jenny S.Y. Lee  Raymond P.M. Chow  Alan C.B. Tse
Affiliation:a University Lecturer of Management, City University of Hong Kong, Hong Kong, China
b Professor of Marketing, City University of Hong Kong, Hong Kong, China
c Instructor of Marketing, City University of Hong Kong, China
d Professor of Marketing, Chinese University of Hong Kong, China
e Associate Professor of Marketing, Chinese University of Hong Kong, China
Abstract:
Keywords:
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