商业机构空间室内环境设计对市场营销的影响及对策

对商业机构空间进行有针对性的室内环境设计,可以起到优化购物环境、提升购物体验、缓解精神压力、促进交易达成等积极作用。然而,当前由于商业机构空间室内环境设计沿用普通的室内环境设计标准,没有专门针对商业机构空间的设计标准,也没有与市场营销相融合,所以室内环境设计的功能性并没有得到充分体现。因此,在设计理念、行业标准、设计人员、设计方案、设计效果等方面进行改进,可以取得促进市场营销的效果。

The Influence of Indoor Environment Design of Commercial Organization Space on Marketing and Countermeasures

Targeted indoor environment design of commercial organization space can play a positive role in optimizing shopping environment,improving shopping experience,relieving mental pressure and promoting transaction.However,at present,due to the indoor environment design of commercial organization space follows the common indoor environment design standard,there is no design standard specifically for the commercial organization space,and there is no integration with the marketing,so the indoor environment design function is not fully reflected.Therefore,the improvement of the design concept,industry standards,designers,design schemes,design effects can achieve the effect of promoting marketing.