| 发展宅配物流的营销策略与风险对策研究 |
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| 引用本文： | 邓忠良.发展宅配物流的营销策略与风险对策研究[J].商品储运与养护,2008,30(12). |
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| 作者姓名： | 邓忠良 |
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| 作者单位： | 上海好德便利店有限公司,上海,200333 |
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| 摘 要： | 通过对宅配市场总体环境的分析,结合物流公司的实际情况,提出物流公司开展宅配业务的营销策略建议,包括宅配产品设计、宅配网络发展规划等,并在此基础上对物流企业发展过程中的风险做了相应的对策研究。
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| 关 键 词： | 物流 宅配 营销策略 风险 |
The study on the Marketing Strategies and tactics of risk for developing home logistics |
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| DENG Zhong-liang.The study on the Marketing Strategies and tactics of risk for developing home logistics[J].Storage Transportation & Preservation of Commodities,2008,30(12). |
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| Authors: | DENG Zhong-liang |
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| Abstract: | According to general environment analysis of home delivery market,it provide marketing strategies for developing home delivery,including product design,network planning and so on.Based on specific situations of logistic company,it also makes a reach on the risk for developing home delivery logistic and gives some useful suggestion. |
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| Keywords: | logistics home delivery marketing strategy risk |
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