| 博客在图书网络营销中的应用 |
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| 引用本文： | 彭小珈,张珺.博客在图书网络营销中的应用[J].科技和产业,2009,9(7):49-52. |
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| 作者姓名： | 彭小珈 张珺 |
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| 作者单位： | 湖南农业大学商学院,长沙,410128 |
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| 摘 要： | 随着互联网技术的飞速发展,博客正在成为企业开展网络营销的新型武器。将博客纳入到图书网络营销中,是一种全新的体验,也是一种通过探索和研究可以实现的值得应用的营销方式。本文首先回顾了图书业的营销现状,随后分析了博客在图书营销中的商业价值及博客对图书网络营销的影响,最后提出博客在图书网络营销中的实现途径。
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| 关 键 词： | 博客 图书网络 博客营销 |
Applications of Blog on Network Marketing of Books |
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| PENG Xiao-jia,ZHANG Jun.Applications of Blog on Network Marketing of Books[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2009,9(7):49-52. |
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| Authors: | PENG Xiao-jia ZHANG Jun |
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| Institution: | PENG Xiao-jia,ZHANG Jun(Hunan Agricultural University College of Business,Changsha 410128,China) |
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| Abstract: | With the quickly development of internet techlonogy,blog is becoming a new weapon in network marketing of industry. Putting blog into network marketing of books is a new realm of experience.it's also a useful marketing way which can be true through exploring and researching. Firstly,this essay looks back status quo of the book publishing industry. Secondly,it analyses blog marketing play a important role in the network marketing of books and its commercial value,Finally,the paper raises approach to put blog... |
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| Keywords: | blog network marketing of books blog marketing |
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