The Environmentally Friendly Programs in Hotels and Customers' Intention to Stay: An Online Survey Approach |
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| Authors: | Yong Joong Kim Radesh Palakurthi Murat Hancer |
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| Affiliation: | 1. School of Hotel and Restaurant Administration , Oklahoma State University , Stillwater , Oklahoma , USA yj.kim@okstate.edu;3. Hospitality Management, Culinary Arts and Food Science, School of Technology and Professional Studies , Drexel University , Philadelphia , Pennsylvania , USA;4. School of Hotel and Restaurant Administration , Oklahoma State University , Stillwater , Oklahoma , USA |
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| Abstract: | This study surveyed customer perceptions about the environmentally friendly programs (i.e., green programs) in hotels and analyzed the degree to which such programs influenced customers' hotel selection. Data were collected from online travel communities by conducting Web-based online surveys. A total of members from 63 travel-related online communities participated in the survey. Multiple regression analysis results showed that the significant factors that affected client hotel selection were: Solid waste and water programs in guestrooms, energy programs, solid waste and water programs in housekeeping, and biodiversity programs. However, water program by customers' option did not influence customer decisions to stay at environmentally friendly hotels. Results also showed differences in customer awareness and demand for environmentally friendly hotels based on gender, income, and age. |
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| Keywords: | environmentally friendly program green hotel online survey green marketing customer perception purchase intention |
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