Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique |
| |
| Authors: | Anna John Malcolm P Brady |
| |
| Institution: | 1. Business School, Dublin City University , Glasnevin, Dublin, Ireland annajohn2005@hotmail.com;3. Business School, Dublin City University , Glasnevin, Dublin, Ireland |
| |
| Abstract: | The objective of the study is to validate the Consumer Ethnocentric Tendencies (CET) scale in Mozambique and to explore its dimensionality. The study was carried out using a questionnaire-based survey to collect data from 273 respondents in Mozambique. A back-translation technique was applied in combination with a pilot study to verify the quality of the instrument in the Portuguese language. The study results showed that Mozambican consumers surveyed were moderately ethnocentric and that the CET scale demonstrated a four-dimensional structure. |
| |
| Keywords: | CET scale consumer ethnocentrism Mozambique |
|
|
