基于注意力的经济行为

在信息接收过程中,注意力"瓶颈"对获取的信息集施加选择约束和配置约束,信息集的注意力主观资源决定性使决策者预期偏差化,行动空间和状态空间模糊化,进而影响了经济行为。在信息-注意力-决策-新信息的决策链中,注意力已成为关键一环。在决策框架下,借助于集合论知识来分析注意力何以影响经济行为和怎样影响经济行为的。从规范和实证两个角度论述注意力与经济行为的关系,揭示信息接收"注意黑箱"。

Economic Behaviors Based on Attention

Attention bottleneck exerts double restraints on information set in the course of the information receiving.As a kind of subjective resource,attention determines the condition of information set which leads to decision-maker's expectation deviation and fuzzy condition in action and status space.This further influences his economic behaviors.Attention has become a key link in the decision-making chain from information to attention to decision-making and then to new information.The author analyzes why and how attention influences economic behaviors by using the set theory under the framework of decision-making.The paper discusses the relationship between attention and economic behaviors from the angles of normal and practice in order to discover the "attention dark box" in the course of information receiving.