| Abstract: | Fundraisers frequently find that trustees are reluctant to commit funds to investment in fundraising initiatives, whether this is developing existing fundraising work or investment in new areas. On the other hand, trustees often report that the plans put forward by fundraisers are too vague and do not present the case well enough. Commonly, there is more work to be done on both sides. First, this paper focuses on some of the financial plans that should be developed as part of the case for investment, as this is often the weakest area. The paper then demonstrates how this assists in appraising the risk profile of new initiatives and finally looks at the policy framework needed for decisions to be made. Copyright © 2004 Henry Stewart Publications |
