Market pioneers, late movers, and the resource-based view (RBV): A conceptual model |
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Authors: | R Zachary Finney Jason E Lueg Noel D Campbell |
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Institution: | a University of South Alabama, Mitchell College of Business, Department of Marketing and E-Commerce, MCOB 356, Mobile AL 36688 0002, United States b Mississippi State University, College of Business and Industry, Department of Marketing, Quantitative Analysis, and Business Law, P.O. Box 9582, Mississippi State MS 39762, United States c University of Central Arkansas, Department of Economics, Finance, and Risk Management, 201 Donaghey Avenue, Conway AR 72035, United States |
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Abstract: | Lieberman and Montgomery note that “…we see benefits from linking empirical findings on first-mover advantages with the complementary stream of research on the resource-based view of the firm” (1998, p. 1111); they suggest that such a link will help explain differences in firm performance. Therefore, this study develops a conceptual framework linking FMAs with the resource-based view of the firm (RBV); in doing so, this framework explains the links between entry timing, resource management, and firm performance. Specifically, this study examines FMAs in light of a four-step resource management process Morgan RM. Relationship marketing and marketing strategy: the evolution of relationship strategy within the organization. In: Sheth JN, Parvatiyar A, editors. Handbook of Relationship Marketing. Thousand Oaks, California: SAGE Publications, 2000. p. 481–504.; Morgan RM, Hunt S. Relationship-based competitive advantage: the role of relationship marketing in marketing strategy. J Bus Res 1999; 46 (November): 281–90.] consisting of: 1) efficient acquisition (EA), 2) bundling/combining (BC), 3) positioning (POS), and 4) maintenance/protection (MP). The link between FMAs and the resource management process helps explain why so few first movers retain their advantages. |
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Keywords: | Resources Capabilities Resource-based view First-mover advantage First mover Market pioneer Late mover |
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