| 商业广告的消费者行为心理目标及策略 |
| |
| 引用本文： | 聂英,张超. 商业广告的消费者行为心理目标及策略[J]. 边疆经济与文化, 2009, 0(11): 62-64 |
| |
| 作者姓名： | 聂英 张超 |
| |
| 作者单位： | 大连理工大学城市学院,辽宁,大连,116600;大连理工大学外国语学院,辽宁,大连,116600 |
| |
| 摘 要： | 在市场经济条件下，广告凭借着对商家和消费者两个微观主体的双重作用，成为一种强有力的商品营销手段，对全球经济发展有着深远的影响。在商品过剩、广告市场竞争激烈的态势下，为了能让自己的广告脱颖而出，通过广告赢得消费者对企业产品的青睐，广告营销人员应对目标客户群消费者的行为心理和需要有精准的把握。
|
| 关 键 词： | 商品经济 商业广告 营销手段 消费者行为心理 广告策略 |
Consumer's Action Psychology Targety and Strategy of Commercial Advertisement |
| |
| NIE Ying,ZHANG Chao. Consumer's Action Psychology Targety and Strategy of Commercial Advertisement[J]. The Border Economy and Culture, 2009, 0(11): 62-64 |
| |
| Authors: | NIE Ying ZHANG Chao |
| |
| Affiliation: | ( Dalian Science and Technology University, a. City College; b. Foreign Language College, Dalian 116600, Liaoning , China) |
| |
| Abstract: | During market economy, advertsement depends on the double effects of traer and consummer, it becomes a great commercial operation manner, and it has deep influence to golbal economic development. Undrer the situatin of products surplus and intensive adbertisement market competition, in oter to win, to attract consummer＇ s interest by advertisement, the saler and operater must have exact control to target consummers＇ action psyshology. |
| |
| Keywords: | product economy commercial advertisement operation manner eonsummers＇ action psychology advertisement strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
