| 取消限制后跨国零售企业在华扩张策略研究——基于23家跨国零售企业的比较研究 |
| |
| 引用本文： | 曹烨,张闯,董春艳.取消限制后跨国零售企业在华扩张策略研究——基于23家跨国零售企业的比较研究[J].河北经贸大学学报,2007,28(5):40-47. |
| |
| 作者姓名： | 曹烨 张闯 董春艳 |
| |
| 作者单位： | 东北财经大学,工商管理学院,辽宁,大连,116025 |
| |
| 摘 要： | 在华大型跨国零售企业在取消限制之后,逐步放弃合资方式而主要通过并购或独资的方式进入中国市场;扩张方式也从单店复制方式向并购、独资的方式转变;店铺布局更加深入内陆;业态组合也更加复杂。这些举动已对我国本土零售企业构成了较大的威胁。
|
| 关 键 词： | 跨国零售企业 扩张策略 进入方式 扩张方式 店铺布局 业态组合 |
| 文章编号： | 1007-2101（2007）05-0040-08 |
| 修稿时间： | 2007-07-08 |
Change of Expansion Strategy among International Retailers in China after the Abolishment of Restrictions |
| |
| CAO Ye,ZHANG Chuang,DONG Chun-yan.Change of Expansion Strategy among International Retailers in China after the Abolishment of Restrictions[J].Journal Of Hebei University Of Economics and Trade,2007,28(5):40-47. |
| |
| Authors: | CAO Ye ZHANG Chuang DONG Chun-yan |
| |
| Abstract: | The large international retailers in China,since the restrictions on them were abolished,have started to enter China through merger and acquisition or exclusive investment rather than joint venture.The expansion mode has transformed from the duplication of a store to M&A and exclusive investment;the stores are entering the inland region and the combination of operation type is more complicated.Such changes have posed big challenges to the local retailers. |
| |
| Keywords: | international retailers expansion strategy entry mode expansion mode store distribution combination of operation type |
| 本文献已被 维普 万方数据 等数据库收录！ |
