| 实施客户关系管理,提升企业核心竞争力 |
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| 引用本文： | 卢友东,宋涛.实施客户关系管理,提升企业核心竞争力[J].价值工程,2004,23(1):82-85. |
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| 作者姓名： | 卢友东 宋涛 |
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| 作者单位： | 中国科技大学商学院,合肥,230026 |
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| 摘 要： | 本文从管理策略的视角探讨了客户关系管理的涵义,实施客户关系管理的核心内容,以及对于提升企业核心竞争力的作用。
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| 关 键 词： | 客户关系管理 核心竞争力 客户资产 |
| 文章编号： | 1006-4311(2004)01-0082-04 |
Increasing the Corporation Core Competence by Customer Relationship Management |
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| Lu Youdong ,S ong tao.Increasing the Corporation Core Competence by Customer Relationship Management[J].Value Engineering,2004,23(1):82-85. |
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| Authors: | Lu Youdong S ong tao |
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| Abstract: | Based on the point of management strategies,this paper discusses the concepts and the core contents of customer relationship management,and its functions for increasing the corporation core competence. |
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| Keywords: | customer relationship management core competence customer asset |
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