投资者关系管理的价值体现

投资者关系管理起源于西方成熟资本市场,它是指上市公司通过金融和市场营销等手段,建立和加强与投资者(包括现有的及潜在的投资者)及相关中介机构的联系和沟通,形成上市公司与投资者之间的良性互动关系,以求降低投资者风险,创造关系价值。文章从公司价值、公司治理、公司战略和危机管理等四个方面具体分析了投资者关系管理的价值体现,旨在使上市公司的沟通行为变被动为主动,实现公司价值的提升。

Value Embodiment of Investor Relations Management

Investor Relations Management is that listed companies set up and strengthen their relation and communication with investors and concerned intermediary by means of financing and marketing,so that they can have a sound interaction with investors and reduce risks of investors.The paper analyzes value embodiment of investor relations management from corporate value,management,strategy and risk management,which purpose is to change listed companies from passive position to active position in communication behav...