企业剩余资源与多元化扩张战略

企业资源剩余在企业中是普遍存在的 ,但并不是所有的剩余资源都可以用于企业的多元化扩张。许多企业多元化失败的原因之一在于将不具有竞争优势的剩余资源用于扩张战略上。以海尔为案例就如何识别企业剩余资源和利用剩余资源进行多元化扩张作了理论上的探讨。

The Surplus Corporate Resources and Diversification Strategy

The surplus corporate resources are very common in enterprises, however, not any of them can be used for corporate diversification expansion. One of the reasons for expansion failure is the improper use of the surplus corporate resources without competitive advantages. The paper explores how to distinguish these resources and utilize them for diversification.