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“樊记腊汁肉”与“肯德基”——“中华老字号”的DNA
引用本文:魏雅华.“樊记腊汁肉”与“肯德基”——“中华老字号”的DNA[J].上海经济,2011(7):32-34.
作者姓名:魏雅华
作者单位:不详
摘    要:“樊记腊汁肉”不再姓樊 2011年5月24日,这一天,在西安人嘴里,变成了一包五味杂陈的怪味豆。从这一天起,誉满天下的,让西安人充满了自豪感的地方风味名小吃,荣获商业部“金鼎奖”金牌小吃,“樊记腊汁肉”从此不姓樊了。

关 键 词:“中华老字号”  “肯德基”  DNA    “金鼎奖”  地方风味  自豪感  商业部

Fan's Pork and Sauce and KFC
Abstract:May 24, 2011 had a special impact on Xi'an, because since that day the renowned price-winning local treat Fan's Pork and Sauce has been no longer belonged to the Fan's family of Xi'an. Eighty years ago the Fan family devoted themselves to perfecting their family recipe of the pork with steamed bread, and finally invented the Fan's Pork and Sauce. However, the Fan's Pork and Sauce was nationalized in 1966 and the Fan family's long-lasting striving to regain the ownership ended upin failure. The uniqueness of...
Keywords:DNA
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